Grace Morris
Overview
Aran is a leading energy efficiency company whose guiding principle is integrity, delivering their core values of being always progressive, respectful, and accountable.
Their mission is to accelerate the uptake of energy efficiency measures for buildings, reduce energy usage and lower carbon dioxide emissions, whilst exceeding their customers’ expectations.
Their team offers a range of services to public and private sector clients delivering large scale portfolio projects creating healthier homes to live in, increasing energy efficiency, reducing energy bills, and alleviating damp and mould risks.
Goals
Aran Group's primary objectives for the website update were to:
- Enhance the overall aesthetic and functionality of the website.
- Improve navigation and user experience.
- Increase website traffic and engagement.
- Integrate advanced features to support their business operations.
- Ensure the website is mobile-responsive and optimised for Search Engine Optimisation (SEO).
- Communicate to the right audience.
Challenges
While working on the project, we encountered several challenges:
- The existing website was built on an older platform which didn’t allow for full integration of new technologies.
- There was a need to maintain brand consistency while introducing a modern design.
- Ensuring a smooth transition without disrupting the user experience.
- Addressing technical SEO issues to improve search engine rankings.
- Ensuring that the services delivered were still within the given budget.
Innovation
To overcome these challenges, we implemented innovative solutions. We:
- Leveraged a cutting-edge content management system (Umbraco) for easy updates & scalability. Upgrading to this platform enabled better integration of new technologies.
- Introduced a modular design approach, allowing for flexibility and future growth.
- Integrated advanced analytics tools to track user behaviour & site performance.
- Provided a bespoke service to guide Aran Group closely throughout the project, using people with the most appropriate set of skills.
By employing Umbraco, the latest CMS web technology, we were able to enhance site speed and security.
Our Comprehensive Solutions
Our approach to the project included:
- Enhance the overall aesthetic and functionality of the website.
- Improve navigation and user experience.
- Increase website traffic and engagement.
- Integrate advanced features to support their business operations.
- Ensure the website is mobile-responsive and optimised for Search Engine Optimisation (SEO).
- Communicate to the right audience.
Implementation
The implementation phase was executed in several stages:
1. Discovery and Planning: Initial meetings to define the project scope, goals, and timelines.
2. Design and Development: Crafting the website design and developing core functionalities.
3. Content Optimisation: Importing Aran’s content and optimising it for the new platform.
4. Testing and Quality Assurance: Thorough testing to identify and fix any issues.
5. Launch: Successfully launching the website and providing ongoing maintenance.
Expansion & Integration
Following the successful website launch, we will continue to support Aran Group with:
- Ongoing Maintenance: Regular updates and maintenance to ensure the website remains secure and up-to-date.
- Feature Enhancements: Adding new features and functionalities based on user feedback and business needs.
- Bespoke User Training: Enabling them to maintain their own content and pictures as and when required.
Success
We’ve helped Aran Group embrace success by refreshing their images, ensuring the website’s lifecycle keeps flowing, and providing a seamless transition.
Now their website showcases the company even better - as an environmentally friendly, ethical company with a great culture.
This is particularly highlighted by the use of the energy-efficiency colour scale throughout the website, alongside Aran Group’s own branding.
“Desperately in need of a new website we contacted Naglotech. Andy and his team provided us with reassurance from day one. Working closely with Mark throughout the development process helped us clarify details and achieve exactly what we were looking for. Naglotech were an absolute pleasure to work with and made developing our new website an enjoyable and very straight forward process.”
Inspired by Aran’s success story?
Get in touch to start your journey towards outstanding results.
